IntentWave
AdSmart·
Strategic Partnership Proposal · 2026

Growing
IntentWave
Together.

A focused engagement to unlock the full commercial potential of a technology that the US market needs now.

Prepared by Gonzalo Farrus — Founder & CEO, AdSmart
For Jess · IntentWave · June 2026
AdSmart·
Machine Results. Delivered.

What We See
in IntentWave

IntentWave
AdSmart·

Real Technology

Contact-level visitor identification with retargeting across Google, Meta, TikTok and LinkedIn — with consent compliance built in. Precisely what brands need as cookie-based targeting deteriorates.

Proven Results

Real outcomes across verticals: eCommerce, home services, financial services. The platform integrates with HubSpot, GoHighLevel, Klaviyo and 1,000+ tools. A solid foundation ready to scale.

IntentWave has the right product at the right moment. What it needs now is a focused commercial strategy to match the quality of its technology — and grow the client base with confidence and precision.

AdSmart·
Machine Results. Delivered.
02 / 05

What I Bring
to the Table

IntentWave
AdSmart·

Digital Business Strategy

20+ years in data-driven, ROI-focused digital business development. Specialist in platform technology strategy across adtech, SaaS and agency ecosystems.

GTM Architecture

Data-driven GTM architect. Translates complex platform technology into measurable revenue — from ICP definition to pipeline activation.

C-Level Advisory

Fractional CXO for SaaS and adtech platforms. Track record with AMEX, BBVA, Ford, HSBC, Turner and regional agencies.

"My role is not to replace what IntentWave does well — it's to build the commercial architecture around it so the technology finds the clients it deserves, at the price it's worth."

AdSmart·
Machine Results. Delivered.
03 / 05

How We
Work Together

IntentWave
AdSmart·
01
Months 1–2

Discovery & Assessment

  • Audit current client base & usage patterns
  • Define ICP and highest-LTV verticals
  • Competitive positioning vs RB2B, Warmly, Leadfeeder
  • Pricing & packaging opportunities
Deliverable: Strategic Roadmap
02
Month 3+

Commercial Execution

  • GTM strategy by vertical
  • Partner & agency channel activation
  • Sales narrative & pitch refinement
  • HubSpot pipeline structure & reporting
Deliverable: Active Growth Engine
03
Ongoing

Scale & Governance

  • Weekly strategic syncs with Jess & team
  • Onboarding & renewal workflow automation
  • Knowledge transfer to US sales team
  • Metrics review & strategy adjustment
Deliverable: Self-sustaining operation

Gonzalo · AdSmart

Strategic direction — business architecture, market analysis, C-level advisory, GTM design.

Jess · IntentWave

Operational control — CRM execution, team management, daily operations and client relationships.

AdSmart·
Machine Results. Delivered.
04 / 05

Investment &
Next Steps

IntentWave
AdSmart·
Phase 1 — Discovery Engagement
Monthly RetainerStrategy & Business Architecture $2,500/mo
Initial TermNon-cancellable discovery phase 2 months
Total Phase 1 Investment $5,000
Travel & On-site VisitsFlights & lodging, US visits Covered by Client
ModalityWeekly syncs + async Slack Virtual-first
After Phase 1, we define the ongoing partnership together — based on results and aligned goals.
What Phase 1 delivers
Strategic RoadmapDelivered in 60 days — clear commercial direction, ICP, pricing, and GTM priorities.
Fast time-to-valueFirst recommendations within the first two weeks of engagement.
No long-term riskNo commitment beyond Phase 1 until results are proven and both sides agree on next steps.
Aligned incentivesMy success is tied to IntentWave's growth — this is a partnership, not a vendor relationship.

I'd love to start with a working session with you to align on priorities. By day 60, IntentWave has a clear commercial strategy and a concrete plan to execute it.

AdSmart·
Machine Results. Delivered.
05 / 05
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